Wigrum was born in 2011, when Anouk Pennel and Raphaël Daudelin, from Montréal-based design studio Feed, were preparing the book design for Daniel Canty’s latest novel. Canty, a contemporary writer from Québec, writes in Wigrum about a mysterious character who moves at the border between fiction and reality, between Second World War time and present time, between Eastern and Western Europe. In order to typeset the book, Studio Feed created Wigrum, a sans serif with strong references to both geometrical sans of the thirties, and to their current influence.
Wigrum is especially representative of its designers’ will to add a “humane” color to geometry. Thus, Wigrum features include straight, rational shapes, and at the same time all the required optical corrections for an optimal reading comfort. However, Wigrum pushes towards more personality like in letters W, g, R and S, and in many more details.
Feed has made many previous attempts at designing typefaces. For over 10 years, they include this practice as part of their unique way of addressing commissions. Wigrum is their most comprehensive typeface family and their first commercial release.